| Good Domain Names Make Your Dreams 
                  Memorable   by Terry Nicholls
 "What was the name of that website? It was good. It has 
                  something to do with..."
 Is your web site like many 
                  others?
 
 Domain names always on the tip of a visitor's 
                  tongue, but not quite memorable enough?
 
 Your choice of 
                  domain name needs to be <strong>easy to 
                  remember</strong>, as well as 
                  <strong>focused</strong> enough that your visitor 
                  will know right away what your site is 
                  about.
 
 <strong>A Few 
                  Rules</strong>
 
 Some 
                  <strong>rules</strong> do apply when deciding on a 
                  domain name:
 
 <ol class="de-o"> <li>Domain 
                  names must be <strong>at least two 
                  characters</strong> long but <strong>no more than 
                  63 characters</strong>, not counting the 
                  TLD.</li>
 
 <li>You can use any combination 
                  of letters, numbers, or hyphens, but you <strong>can't 
                  use a hyphen as the first or last 
                  character</strong>.</li>
 
 <li>Domain 
                  names are not <strong>case-sensitive</strong>, so 
                  <em>my-home-based-business-advisor.com</em> is the 
                  same as 
                  <em>My-Home-Based-Business-Advisor.com</em>.</li> 
                  </ol>
 
 <strong>Choosing A Domain 
                  Name</strong>
 
 Choosing good domain names is 
                  <strong>almost as important</strong> as choosing 
                  your actual business (see our Startup Ideas 
                  page).
 
 There are many different schools of thought when 
                  it comes to picking good domain names.
 
 Some say to 
                  choose a short, concise name.
 
 Some like numbers in the 
                  name, some don't.
 
 Hyphens and underscores -- as opposed 
                  to words all running together -- are another debated topic. 
                  It's mostly a matter of easier reading for your human 
                  visitors. Which do you find easier to 
                  read?
 
 <blockquote> 
                  myhomebasedbusinessadvisor
 
 my_home_based_business_advisor
 
 my-home-based-business-advisor 
                  </blockquote>
 
 Generally, the hyphens between 
                  words make domain names easier to read for most 
                  people.
 
 While search engines don't rank domain names, a 
                  keyword-rich name will let your visitors know what your web 
                  site is about <strong>before</strong> they get 
                  there. This makes them more 
                  <strong>comfortable</strong> because they know 
                  what they're getting in advance.
 
 Also, when you get 
                  other sites to link to yours, that link is usually based on 
                  your domain name. This means that your <strong>main 
                  keyphrase</strong> (which you used as your domain name) 
                  will be the actual anchor text and search engines 
                  <strong>do give additional ranking</strong> for 
                  that.
 
 Domain names play a 
                  <strong>major</strong> role in making your dream 
                  <strong>memorable</strong> to the 
                  world.
 
 Take the time to <strong>do it 
                  right</strong> and your dream of a home-based business 
                  will be seen all over the 
                  <strong>world!</strong>
 
 For a more detailed 
                  explanation of domain names and domain registration, and more 
                  great advice for your home-based business, please visit My Home-Based Business 
                  Advisor.
 
 Terry Nicholls My Home-Based 
                  Business Advisor 
                  my-home-based-business-advisor.com
 
 Copyright © by Terry 
                  Nicholls. All Rights Reserved.
 
 About the AuthorTerry Nicholls writes from his own experience as someone 
                  who wanted to start his own home-based business. Now that he 
                  has, visit My Home-Based Business 
                  Advisor - Helping YOUR Home Business Start 
                  <em>and</em> Succeed for free help for 
                  YOUR home business, including ideas, startup, and expansion 
                  advice.  |