How to Conduct a Domain Name Search and Why Your Domain
Name Matters for Long Term Branding by Michael
Turner
Creating a website is not just about designing your pages
and including all the important information, it is also about
creating a domain name that relates to your products and
services and that is also easy to remember and spell for your
customers. A domain name that is easy to remember will have
more return customers and more word of mouth advertising than
domain names which are hard to spell, remember, or
both.
When it comes to searching for a domain name, all
you have to do is go online and search for ones that you are
interested in to see if they have been taken or not. There are
hundreds of sites that will let you search domain names in
hopes to sell you the domain name and then get you to buy
their web hosting services as well. To start your domain name
search, however, you should follow a couple of basic
steps.
* Come up with a variety of domain names you are
interested in. When you have a variety of unique domain names,
you can start searching to see which of them are
available.
* Don't set your mind on one particular
domain name. The reason for this is most common domain names
are taken, so you will need to be creative.
* Make a
list of general types of domain names you are interested in
and start searching.
* Stick with a .com, don't opt for
.tv, .biz, or any other suffix if at all possible especially
if that exact domain name is taken as a com. You will end up
losing business to that site.
Now that you know some
basic steps to follow for searching your domain name and
choosing one, you need to understand how important it is to
choose a good domain name rather one that has some other
meaning that customers will not understand. For example, you
might want to make a domain name up of all of your children's
names, while this is very sweet it has nothing to do with your
services and will be hard to remember. Instead, choose
something that has something to do with your business and
services that is short, sweet, and easy to remember. By doing
this people will be able to remember your web address and
visit it often. If you do not follow these suggestions,
obtaining brand recognition will be difficult if not
impossible. People will not remember how to get back to your
website because your address was either too obscure, too
difficult to remember, or just too long.
If you follow
these suggestions you will end up with a URL that will lead to
long term branding for your website and products and since
this is your business, this should be what you are after. Keep
this in mind when you are tempted to name your website after
your childhood nickname or long lost pet!
About the Author
Michael Turner reveals step-by-step how you can increase search engine traffic in his
free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/
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