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Domain Name Strategies Maximize Profits
by J. Stephen Pope
Domain Name Strategies Maximize Profits by J. Stephen
Pope
Whether you want to come up with your own original
name or wish to buy someone else's, here are some strategies
for obtaining a profitable domain name.
1. Do It
Now!
If you do think of or find a good domain name,
don't procrastinate. Register or buy it now!
I've
thought of a good name, checked it for availability, and then
slept on it. When I went to register, the name was gone.
Years ago, one of my clients delayed in registering
his company name and within a month someone else registered
it.
The situation is even worse now. There is a lot of
domain name speculation going on. Many simply register a name
in the hope of selling it later to someone who desperately
wants the domain.
It's really true in the domain name
registration world: If you snooze, you lose.
2.
Register Dot Com
There are practical reasons why you
should consider registering a dot com name if at all
possible.
When you go to sell, dot coms generally seem
to go for more money than other Top Level Domains. Why is
that?
It has been suggested that dot org or dot net are
perceived to be second-rate because the owner either couldn't
afford to buy the dot com name or their competitor had the
foresight to register it first. (Obviously, an ISP having a
dot net or a non-profit organization having a dot org would
not necessarily be perceived in this
way.)
Additionally, dot coms are easier for people to
remember. If you have a dot org or a dot net, it is just one
more thing for people to have to remember. First, people have
to remember your website's name; then, they have to remember
that your TLD (Top Level Domain) is not the commonly assumed
dot com. You could lose some traffic to your dot com
competitor.
3. Is It Practical?
Do you have a
business use for the domain name? Is your name short and
memorable? Does it describe or brand your business? Does it
infringe on any trademarks? Is it free of hyphens, numbers,
and other extraneous or confusing elements?
Give some
careful thought to the above factors before registering or
buying your domain name. It could be one of the best
investments you ever made.
RESOURCE BOX:
J.
Stephen Pope, President of Pope Consulting Inc., has been
helping clients to earn maximum business profits for over
twenty-five years.
For profitable Work at Home Small
Business Ideas, visit http://www.yenommarketinginc.com/
For
more information about profiting from domain names, visit http://www.yenommarketinginc.com/domain-names.html
About the Author
J. Stephen Pope, President of Pope Consulting Inc., has
been helping clients to earn maximum business profits for over
twenty-five years.
For profitable Work at Home Small
Business Ideas, visit http://www.yenommarketinginc.com/
For
more information about profiting from domain names, visit http://www.yenommarketinginc.com/domain-names.html
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